Which Cell Phone Company is Winning the Smartphone War
Jan 25, 2010 | Posted by bryan in Business Development, Featured | 0 Comments
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Mid-market Smartphones Battle for Users
Smartphones are set to become more sophisticated this year, with manufacturers competing to capture the middle-market, according to an industry expert.
Following a recent survey by Futuresource Consulting that found more than one billion people will own a smartphone by 2013, Mobile Gazette has predicted that mid-market phones are going to have more advanced features.
Conrad Longmore, editor at Mobile Gazette, said: “Samsung’s Bada platform also looks to push smartphone capabilities to mid-range devices.
“So, it is likely that 2010 will see mid-market handsets becoming progressively smarter and they will offer features that would previously have been restricted to high-end phones.”
Last week the Finnish manufacturer Nokia announced plans to offer free satellite navigation on its range of smartphones, a formerly paid-for service from its recent $8.1 billion acquisition of NavTeq.
It is one blow in the increasingly competitive mid-market smartphone market, with Nokia effectively undercutting its biggest rival Apple, whose iPhone users currently pay around $70 to use a similar application from TomTom.
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