5 Reasons YouTube Should Be A Part of Your Social Marketing Strategy
In the rush to establish ourselves in the world of social media, we often forget a very important presence in that world, YouTube. While most media and internet savvy organizations have been happily Facebooking and Twittering their ways to higher brand awareness and larger profits, many have neglected the social networking opportunities which can be utilized through YouTube. Read on for the five biggest reasons you should quickly correct the glaring omission of YouTube from your social marketing strategy.
1. Even if video production is not your forte, YouTube offers a smorgasbord of other ways to interact with potential clients and extend your brand. Create a branded account that includes links to your website and other social media accounts and participate in these activities:
• Comment frequently on channels and videos related to your business or industry
• Give appropriate 1-5 star ratings of related videos
• Create playlists and favorite videos related to your business or industry
2. YouTube offers the second most popular search engine following Google. The equation here is relatively straightforward. Each day, YouTube gets a staggering amount of web traffic from all over the world. If you have a branded account featuring useful and entertaining videos or at the very least useful playlists, that traffic may make its way to your website and other contact information.
3. You can establish yourself as an expert in your field through the creation of informational YouTube videos. To realize this YouTube marketing strategy, you will have to get over any camera shy tendencies and create some video! If you create a good, informative and even mildly entertaining video, other users will jump to rate and share it. Web cams can be purchased cheaply at any electronics store, and usually include software for video editing and creation. Make sure to film your video in your office when you are dressed for success. One of the advantages of video to text is that potential clients can really appreciate a professional presentation. You have a unique opportunity to show that you are a qualified and confident industry insider that can look the part as well.
4. Share your personally created videos and favorite videos by others with potential clients through social networking sites, websites, and email. Once you've generated your own content or created a significant number of pertinent playlists and favorites, you can extend their influence outside of YouTube with just a few clicks. Post a link to your latest video on your Facebook wall or send a video to your YouTube "friends" and eventually some browsers will make their way to your business website.
5. YouTube provides easy to understand feedback data that will help you streamline your marketing strategy as well as help you post the most relevant and interesting content. Insight Statistics and Data allow the user of an active YouTube account to understand viewer demographics, popularity of videos, number of views and more. This extremely useful, free information can help you fine tune your YouTube presence for maximum effect and increased traffic.
