Business People and Twitter Go Hand and Hand
If you haven't heard of or don't know what Twitter is, here's your chance to learn how Twitter can help your business growth. Twitter's part of the latest phase in marketing, called social media marketing. Social media marketing emphasizes reaching out to consumers through social networking sites that garner piles of data on them that can be used to target an audience.
Twitter.com is a micro-blogging site where an estimated 5 million users send 140-character updates called tweets. In these tweets, they deliver messages to friends and co-workers about their thoughts, their current activity or their future plans.
People can deliver tweets via their phones or online. They can tweet at the movies, in the park or at work. When you tweet, twitter will spur business growth.
How Twitter can help your business
Think beyond the 140-character limit. Some marketers will tell you that's not enough. That's simply not true in the digital age. Short attention spans force you to condense your message. Twitter is designed for that.
Twitter can help your business grow by giving you access to an active, growing audience that you can target and feed your information to. Twitter allows businesses to become a part of a user's social network, essentially becoming a part of their circle of friends. Then you will be seen on user's pages, allowing their friends to see your ads and follow you as well. In theory, your business could experience exponential marketing reach that's limit is only affected by Twitter's growth, which grows exponentially itself on a daily basis.
How to use twitter
Earlier this year a company called Squarespace found a unique approach for Twitter and business growth. In launching their new web-based website design software, they gave away an iPhone daily for anyone that posted #squarespace in their tweets. The goal was to get #squarespace in the listing of most talked about Twitter topics, a list posted on the front page of the site. Squarespace increased their twitter followers and reached the message of their products to thousands of users through the promotion.
Twitter can be used to relay important information about product updates, pricing changes and sales. When a person checks their Twitter, they'll see and respond to the updates that benefit them.
Twitter's great for events such as concerts. Post your concert dates, ticket prices and lineup, then other users can spread it others online in the same way that word-of-mouth advertising has worked for years.
Other benefits for Twitter:
• Get feedback for questions and new products
• Use links to increase website traffic
• Target customers who are interested in your products
• Grow your brand identity (think hip)
• Learn about competitors in your field and share ideas by searching topics
• Book clients and meetings on-the-go
• Announce acquisitions and signing
The best practices
• Target your audience through searches to find most-interested users
• Follow clients in related fields and start a retweeting (reply) dialogue
• Find freelance work such as copywriters, web designers
• Conduct instant research and survey through tweets with your active audience
• Keep tweets short focused, improve your messages with time
• Respond to tweets to show your active and interested
