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Doubtful Consumers Are More Open

rob — Tue, 06 Jan 2009 16:45:52 -0400

While a clear brand identity might be seen as a good thing, research has shed lights on the advantages of putting doubt in the mind of potential customers.

The University of Illinois at Urbana-Champaign has found that consumers are more open to revising their perceptions of a brand or company during moments of doubt.

Mutual Interest Boosts Business Relationships

rob — Tue, 06 Jan 2009 16:27:25 -0400

Business relationships are best formed out of mutual interest, it has been claimed.

Katherine Simmons, host of business teleseminars series Experts Connection, explains that partnerships work best when both parties are able to benefit.

Merchants Must Understand Customers

rob — Tue, 06 Jan 2009 16:18:42 -0400

Understanding customers is as important to merchants as cash flow is to a financial practitioner, it has been claimed.

The suggestion comes from Paul Alexander, chief executive officer of advisory services business Beyond Analysis.

How to Green a Business

rob — Mon, 05 Jan 2009 15:58:48 -0400

A switch away from conventional computer equipment is helping some businesses to improve their environmental profile while also cutting costs, it has been claimed.

While many carbon-cutting or offsetting measures might require additional long-term investment, BusinessWeek notes the advantages of restructuring technological infrastructure.

What are the Benefits of Green Technology?

rob — Mon, 05 Jan 2009 15:40:08 -0400

Concern over the looming recession is driving many companies to adopt green technologies, according to British Eco Energy.

The eco-conscious action group explains that there are benefits both financial and socially responsible to tackling energy usage across the board.